Case study

From #8 to #1 on Google, in under 4 weeks

A private clinic in north Tel Aviv. Same city, same competitors, same patients searching. What changed were the signals its website sends.

Before

Patients searched. Seven sites came first.

The clinic's average position for its main search, in the year before the new site. Google showed the site 142 times: 3 clicks.

private clinic in Tel Aviv

Searched in Hebrew; shown here in English.

8The clinic's website · average #8

Its other searches, before

private family doctor Tel Aviv

#4 · page 1

private doctors

#29 · page 3

family doctor (female)

#17 · page 2

private family doctor price

#13 · page 2

Case study · a private clinic in north Tel Aviv01 / 04

Traffic from Google

Six weeks later: more of the right visitors

+26.7%

more visits from Google

+11.7%more times shown on Google: 87K, up from 77.9K

What changed

We cut the pages that brought calls but no patients, and pushed the pages that bring patients.
More of the right visitors, and fewer calls that waste the front desk's time.
Real bookings grew even faster.

Google Search Console: 1,050 → 1,330 — Google Search Console · 23 Apr to 5 Jun 2026 vs 6 Jun to 19 Jul 2026

Case study · a private clinic in north Tel Aviv02 / 04

Today

The same search today: first on Google.

#1 ×2

The first website and the first place on the map, for the clinic's main search. It was #8.

Its other searches, today

private family doctor Tel Aviv

Google #1No map box

private doctors

Google #3Map #1

family doctor (female)

Google #1Map #2

private family doctor price

Google #1No map box

private clinic in Tel Aviv

Searched in Hebrew; shown here in English.

Google's AI answer links to the clinic's website

Places

The clinic★ 4.9 (303)

Another clinic★ 5.0 (360)

A medical center★ 4.5 (823)

Websites

Contact us: talk to a doctor nowThe clinic's website

Case study · a private clinic in north Tel Aviv03 / 04

Bookings

More patients booking, straight from the website

+26.6%

more leads and booked patients, direct from the website, within 4 weeks

Monthly leads from the websitevs. before the new site

PageSpeed

Google PageSpeed Insights · desktop · 28 Oct 2026

Performance

Accessibility

Best Practices

SEO

Case study · a private clinic in north Tel Aviv04 / 04

Results vary and are not guaranteed. Before: Google Search Console, average position of the clinic's Hebrew pages, June 2025 to 3 June 2026 (the new site went live on 4 June). Traffic: Google Search Console clicks and impressions. Today: Google from Tel Aviv, desktop, 28 Oct 2026; positions move from day to day. Bookings: clinic-reported; the chart illustrates it.

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